APPLE x SUCCESS STORIES
#Ux #CONTENT_STRATEGY #VOICE #tech #in-house #b2bb #enterprise #it
Enterprise is an untapped market for Apple Business. Success Stories are case studies that proof out Apple’s prowess in the enterprise space, an essential part of the sales team’s toolkit.
Unfortunately crucial stats, factoids, and information are currently buried in long-form films. Neither scannable nor surfaced to CXO and stakeholders who aren’t likely to sit through videos no matter how beautifully produced they are.
We overhauled Success Stories’ UX and content strategy.
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