APPLE x MAC MEANS BUSINESS
#CREATIVE_DIRECTION #UX #COPY #web #tech #in-house #enterprise #b2b #wfh #covid
Apple is synonymous with creativity, disruption, and innovation. For the consumer.
The launch of the Apple M1 chip shocked the personal computing landscape the way it shifted when Apple moved to Intel chips. The performance of the Apple M1 chip and the press it received reignited the Mac vs Pc battle.
We capitalized on this moment to deposition the PC: Mac is the definitive tool for innovation at work.
It doesn’t matter what the target audience do — students, creators, business folks, enterprise IT staff — everyone is human. Every massive enterprise solutions company positions and sells their wares and services to IT decision makers. But only Apple does it this way. Such is the brand’s adherence to its ethos of simplicity and user-focused solutions. Every creative knows, the simplest thing is always the hardest.