Lines, lines, lines.

#copywriting

Here’s a sample of lines I’ve noodled and written together with writers, designers, PMs, and all sorts.

Every line ought to have an idea. It’s the simplest delivery system to plant an idea that blooms in your mind for that ah ha! moment. You’ll see here lines that can easily be campaigned across 360 touch points.

(At MasterClass, I like to to do a round up of lines we love to celebrate our writers. This is framed as Today We Learned, borrowing from TIL—Today I Learned—since we’re all about knowledge and learning.)