CHEVROLET x CRUZE

#Concept #Script #tv #globbal

A car so powerful it moves the city.

The Cruze is positioned differently depending on the local market. In Europe, it’s the everyday family car. In South America, it’s premium. In the Middle East and Asia, it’s a performance vehicle.

An international integrated campaign lead by TV. We started with TV and then created platforms for activation, digital, collaboration, and apps. Like a lot of global work, platforms were packaged into kits for local markets.