POLISH AIRLINES x POLISH YOUR POLISH

#CONCEPT #DIGITAL #ACTIVATION #CAMPAIGN

Polish Airlines LOT and Singapore Changi Airport needed awareness around their inaugural direct flight from Singapore to Poland.

Polish is difficult to speak. We figured it’s probably quicker for folks to fly to Poland than to learn her language.

So we used Google Voice to test intrepid travelers’ attempt at speaking Polish—if Google recognizes their pronunciations, they get to polish their Polish in Poland.