#creative_direction #concepT #social #facebook #campaign

Playgrounds are where we gather, share games and culture, and get exposed to diversity. Play is everyone’s earliest form of interaction and learning.

We brought today’s kids through a retrospective of Singapore’s playgrounds and their architecture; while hijacking museum assets like their paintings and infused them with play to connect with a very young audience.

A simple DIY launch film and social posts over four months. A little passion project we took on and executed with hardly any budget.